Heard of collateral damage; likewise there seems to be something like collateral advantage. Since Ready is creating box office records at this given point, Salman Khan's next release Bodyguard is reaping the benefits.
This has further enhanced the stardom of Salman who is now being seen as consistently bankable. Bodyguard, which releases on the day of Eid, considered Bollywood's enfant terrible's best release date, has actually got offers to the tune of 75 crores only for the all-India theatrical rights. This is a record since the market is sluggish on acquisitions right now.
This signals big gains for the makers as they would stand to exploit satellite, music, home video and overseas over and above the 75 cr amount which can mean an additional 40 crores.
Trade guru Taran Adarsh says, "Salman was always the darling of the masses. The kind of numbers he has been getting with Dabangg and Ready are proof of his immense popularity. Ready is having a dream run currently. On Saturday people had predicted waterloo for the project because the reviews didn't support it. However, the masses seem unaffected. The price of Bodyguard is the current hot topic in the industry because it is a combination of Salman and Eid. With Wanted and Dabangg this combination proved invincible."
What is shocking (not surprising) with the theatrical price being offered to Bodyguard is that while earlier films got enviable amounts for worldwide theatrical, satellite, music and home video combined, in the case of Bodguard, the 75 cr price is only for India (theatrical). So, there is a clear jump in terms of the price being offered.
This has further enhanced the stardom of Salman who is now being seen as consistently bankable. Bodyguard, which releases on the day of Eid, considered Bollywood's enfant terrible's best release date, has actually got offers to the tune of 75 crores only for the all-India theatrical rights. This is a record since the market is sluggish on acquisitions right now.
This signals big gains for the makers as they would stand to exploit satellite, music, home video and overseas over and above the 75 cr amount which can mean an additional 40 crores.
Trade guru Taran Adarsh says, "Salman was always the darling of the masses. The kind of numbers he has been getting with Dabangg and Ready are proof of his immense popularity. Ready is having a dream run currently. On Saturday people had predicted waterloo for the project because the reviews didn't support it. However, the masses seem unaffected. The price of Bodyguard is the current hot topic in the industry because it is a combination of Salman and Eid. With Wanted and Dabangg this combination proved invincible."
What is shocking (not surprising) with the theatrical price being offered to Bodyguard is that while earlier films got enviable amounts for worldwide theatrical, satellite, music and home video combined, in the case of Bodguard, the 75 cr price is only for India (theatrical). So, there is a clear jump in terms of the price being offered.
No comments:
Post a Comment