That songs create initial hype and excitement for a film today is fairly known.
Ad filmmaker and music video director Sumit Dutt who recently shot for the chart-topping Character Dheela and Dhinka Cheeka for Salman Khan's latest flick Ready feels that songs are a crucial part of a film today.
"If songs were not important how do you explain remixes and cult songs of the 80s being shot in films today?"
An applied arts graduate from the New York Film Academy, Sumit started his career directing TV commercials for Indian and international companies, was associated with global television channels and eventually moved on to directing music videos for the likes of Asha Bhosle, Hard Kaur, Daler Mehndi, Gurdas Maan and Bally Sagoo.
Talk veers to how the market for music videos is almost nil and there are no promotional budgets laid aside for videos. Says Sumit, "Consumer behaviour is changing everyday.
The sales are so low for an individual music video that promoting an album is non-existent. With music being downloaded today, the whole process of promoting music videos is difficult now."
Commenting on the kind of ingredients a filmmaker wants in a hit song, Sumit feels that a song should not have hundreds of artistes dancing around a popular star.
" Salman Khan is perhaps the only star in Bollywood today who can carry off an item song very well. He can make an ordinary number look really fun to dance to. Similarly Dhinka Cheeka was also conceptualized as a common man's track. Today Bollywood songs reach out to a lot of people and create curiosity about the film. That's why they have to shot well."
That's why item songs are all about hip gyrating moves and remixed version of retro songs. "Bollywood films work solely on the principle of commerce. Even if a bhajan works in a movie, trust me, people will churn them out in movie after movie. If something works in B-Town then it has to be copied. It's a chain reaction and we make what the audience likes."
Ad filmmaker and music video director Sumit Dutt who recently shot for the chart-topping Character Dheela and Dhinka Cheeka for Salman Khan's latest flick Ready feels that songs are a crucial part of a film today.
"If songs were not important how do you explain remixes and cult songs of the 80s being shot in films today?"
An applied arts graduate from the New York Film Academy, Sumit started his career directing TV commercials for Indian and international companies, was associated with global television channels and eventually moved on to directing music videos for the likes of Asha Bhosle, Hard Kaur, Daler Mehndi, Gurdas Maan and Bally Sagoo.
Talk veers to how the market for music videos is almost nil and there are no promotional budgets laid aside for videos. Says Sumit, "Consumer behaviour is changing everyday.
The sales are so low for an individual music video that promoting an album is non-existent. With music being downloaded today, the whole process of promoting music videos is difficult now."
Commenting on the kind of ingredients a filmmaker wants in a hit song, Sumit feels that a song should not have hundreds of artistes dancing around a popular star.
" Salman Khan is perhaps the only star in Bollywood today who can carry off an item song very well. He can make an ordinary number look really fun to dance to. Similarly Dhinka Cheeka was also conceptualized as a common man's track. Today Bollywood songs reach out to a lot of people and create curiosity about the film. That's why they have to shot well."
That's why item songs are all about hip gyrating moves and remixed version of retro songs. "Bollywood films work solely on the principle of commerce. Even if a bhajan works in a movie, trust me, people will churn them out in movie after movie. If something works in B-Town then it has to be copied. It's a chain reaction and we make what the audience likes."
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